Writing to persuade

Whether you’re writing a proposal to win work or funding, a business case to make a change within your organisation, a product brochure or your own CV, you’re writing to persuade someone to do something.

You could also say that you’re writing to sell – your proposition, your idea, your company’s products or services, or yourself. You need to stand out from your competitors.

You also need agreement from others before you can move forward. Presenting your arguments clearly and persuasively will help you get it. The language you use and the way you present your proposition can make all the difference between an enthusiastic ‘yes’ and a resounding ‘no’.

Sharing tried and tested techniques that help get your message across convincingly, this course looks at writing to persuade from many perspectives, from the personal email or letter to a formal bid or proposal.

Not sure this is the course for you?

Get in touch – all our courses are modular, and we can mix-and-match to meet your needs. We can also create a course especially for you, if that's what works best for you.